Your ad platforms are optimising on incomplete data. I fix that.
I build and maintain tracking that recovers the conversions ad blockers, browser limits and cookie restrictions quietly hide, so Google and Meta optimise on real sales and real bookings, not guesses.
Diagram: conversions travelling from a visitor's browser to Google Ads, GA4 and Meta. With standard tracking some are lost on the way. With server-side tracking they pass through your own server and all arrive.
What better data actually changed
conversions recorded vs. existing setup
conversion value across active markets
currencies tracked accurately in parallel
Tested and verified before rolling out as standard practice.
Is your tracking leaking?
Answer honestly. The result tells you how likely it is that your ad platforms are working with partial data.
How many conversions might your tracking be missing?
conversions a month possibly unrecorded
~$7,320in conversion value your ad platforms can't see
Estimate based on one 30-day client test. Your results will vary. A free check tells you your real number.
Four things, done properly
Server-side tracking infrastructure
Server-side Google Tag Manager, Stape and hosting setup, built to survive browser restrictions and ad blockers, and maintained on an ongoing basis.
Conversion tracking setup
Lead, booking and eCommerce tracking across GA4, Google Ads and Meta — purchases, add-to-cart, checkout, forms and booking confirmations — set up once and verified properly.
Data enrichment & measurement
Enhanced conversion signals and multi-market currency routing, giving bidding algorithms better data to optimise against.
Booking & lead tracking
Tracking real appointments and enquiries across booking platforms and separate domains, not just button clicks.
Two accounts, two kinds of leak
+0% conversions recorded with server-side tracking.
A multi-market eCommerce brand recovered hidden conversion data in a 30-day test.
Read case study → BookingsTracking real bookings, not just clicks.
An Australian cosmetic dental practice now measures actual appointments from its ads.
Read case study →Three steps, no long onboarding
Free 15-minute tracking check
I look at your current setup and tell you plainly what's working, what isn't, and what it's costing you.
Fix and build
I put the tracking in place — server-side where it's needed — and verify every conversion end to end before we call it done.
Ongoing monitoring
Tracking breaks quietly when sites and platforms change. I keep watching so you're not the last to know.
What people I work with say
Bradley is a highly skilled professional with strong communication skills and high levels of integrity. He has extensive paid ads skills and has been the driving force in taking our team to the next level with regards to user behaviour and conversion tracking.
Before collaborating with Bradley, we were facing significant challenges due to improperly set up analytics, resulting in scattered and unreliable data. His patience and expertise were instrumental in addressing these issues — he took the time to understand our problems and meticulously fixed them, delivering solutions that exceeded our expectations.
Plain answers
GA4 recorded a visit but couldn't attach details like the traffic source or landing page, usually because of consent settings, broken links or a setup gap. It's fixable.
They count differently — click date vs. purchase date, refunds, attribution. A small gap is normal; a big one means something's broken.
Instead of the visitor's browser sending data straight to Google and Meta, your own server collects it first and passes it on, so far less is lost to ad blockers.
Yes. I work behind the scenes as a technical tracking partner for agencies.
Have an account leaking conversion data?
If you're an agency looking for a technical tracking partner, or a brand that wants a second opinion on your setup, I'd be glad to take a look. Start with a free 15-minute tracking check.