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Server-side tracking & conversion data · for eCommerce

Your ad platforms are optimizing on incomplete data. I fix that.

I build and maintain server-side tracking infrastructure for eCommerce brands — recovering the conversion data that ad blockers, browser limits, and cookie restrictions are quietly costing you.

30-day test — eCommerce client, multi-market Google Ads account
+26.9%
conversions recorded vs. existing setup
+30.5%
conversion value across active markets
3
currencies tracked accurately in parallel

Server-side conversion data enrichment, tested and verified before rolling out as standard practice.

What I do
01

Server-side tracking infrastructure

Server-side Google Tag Manager, Stape, and hosting setup — built to survive browser restrictions and ad blockers, maintained on an ongoing basis.

02

Conversion tracking setup

Lead and eCommerce event tracking across GA4, Google Ads, and Meta — purchases, add-to-cart, checkout, and form conversions, set up once and verified properly.

03

Data enrichment & measurement

Enhanced conversion signals and multi-market currency routing that give your bidding algorithms better data to optimize against.

What clients & partners say

"Bradley is a highly skilled professional with strong communication skills and high levels of integrity. He has extensive paid ads skills and has been the driving force in taking our team to the next level with regards to user behaviour and conversion tracking."

Sandor Van Laar
Digital Marketing Agency Owner

"Before collaborating with Bradley, we were facing significant challenges due to improperly set up analytics, resulting in scattered and unreliable data. His patience and expertise were instrumental in addressing these issues — he took the time to understand our problems and meticulously fixed them, delivering solutions that exceeded our expectations."

Neil Benedict Smith
Account Director

Have an account leaking conversion data?

If you're an agency looking for a technical tracking partner, or a brand that wants a second opinion on your setup, I'd be glad to take a look.

Goes straight to my inbox — I'll reply personally, usually within a day or two.